This was essentially a three-dimensional cube for sorting and segmenting customers, based solely on their past purchase behavior aggregated from retail order files. ![]() I’ve been around long enough to remember the pre-modeling days of retail, when we used “RFM” to score and rank customers-Recency, Frequency, Monetary. She is getting ready to foster-to-adopt a teenager and hoping to give her first TEDx talk in the near future. She has degrees in math, psychology, business, and journalism, as well as a certificate in teaching English to speakers of other languages. Her favorite parts of data science are getting creative with data elements, using mathematics to simplify business problems, and creating data products that directly impact the business. Connie has worked in data science and analytic marketing for over twenty years for a variety of agencies and client companies. This week’s blog post is contributed by guest writer, Connie Vaughn, Director of Data Science for NaviStone. Join me for my next live webinar where I explain how to get started growing your linkedin network connections. I’m convinced it will work for just about anyone. I’ve worked with friends who weren’t even on linkedin, one is a local attorney another a VP at a publicly traded software services company. It worked so well, I decided to build a little class and share how I did it. With far less effort than above, I’m now pushing 4,000. Last fall, I decided, with 1,500 connections after 15 years on linkedin, to give it another – intentional shot. For all that, not sure I got more than a couple hundred new connections. Weeks converting my websites to wordpress and building ‘attractive’ popups (don’t you hate those). More webinars, live-streams, articles and even live speeches. Promotional offers – get this article free, just give me your email. I spent countless hours trying all the tricks of generating a bigger list. I was growing new connections at a such a slow pace, my useable list seemed to be shrinking. One of the things I learned in those classes is that I could download the names and emails of my 1st level connections – did you know that? Even though I got many encouraging replies and boosted the views of my videos and articles, there were always a few unsubscribes. ![]() One of the videos generated a client who did $150K with me the next year, so I suppose it was all worth it. I curated on twitter, did videos on youtube, and took a linkedin course (3 actually). ![]() In 2012, I got serious about Social Media. In the beginning, no one I knew had heard of it, so it didn’t really pay to search for friends there… I kept my contacts in my computer, printing them out in a tiny font and carrying my book with me. After 5 years I had 49 connections which is about average. I started on Linkedin in 2003 – believe it or not. It’s not how many social networks, its how good is YOUR social network
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